Syzygy launches pioneering Brand Apps blog
Following the success of Social Commerce Today, Syzygy Group is launching a new themed blog that provides marketers with essential news, comment, data and analysis on the rise of mobile applications used for marketing purposes. The blog is the first of its kind and aims to fill a vital gap as there are currently no resource libraries covering branded apps.
Brand Apps Today covers an emerging trend in which mobile apps are used as marketing media. Unlike the 30 second advertising spot, brand apps have the potential to create an enduring bond with users – remaining on handsets and in people’s lives – over time. The blog will be edited by Syzygy's social strategist and leading digital marketing consultant, Dr. Paul Marsden.
Some of the highlights are:
- Leading edge commentary, insights and tracking of this new software-as-marketing trend – written specifically for marketers and brands.
- News and analysis on trends and technologies in mobile brand applications categorised and tagged for easy navigation and usage.
- An App Gallery: an extensive creative showcase of the best and latest apps from leading brands.
- A comprehensive archive of the latest media articles, features and reports on apps, their use now and in the future.
The aim is for brandappstoday.com to become the essential reference site for marketers and brands.
Its content reflects best practice and the fundamental shift away from interruptive “push” marketing towards a new generation of permission-led “pull” marketing. Going forward, as the branded Apps market continues to grow in both volume and sophistication we’ll be charting who’s getting it right and how it’s helping their business to evolve.