Headline:
Just for the light of it
Bodycopy:
Tropicana, yes the orange juice brand, brought light to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit above the town.
Yes, it is a commercial ad for an orange juice. But what can I say: just look into the people's eyes of this documentary style commercial … I would be absolutley ecstatic too after not having seen the sun for 1 month, even if this would mean to become a part of an ad campaign. The ad is set to a lovely piece of music by Patrick Watson, The Great Escape.
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