Hermès × Tokujin Yoshioka
Japanese designer Tokujin Yoshioka has a new installation set up within Maison Hermès in Japan. Video clips of Japanese actresses blow hanging scarves away from their faces. A wonderful antidote to the typical overstuffed holiday display.
Tokujin Yoshioka:
"On designing a window-display of Maison Hermès, I intended to express peoples daily 'movements' with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life.
I created a design where one can perceive someone behind the scarves as if life were being breathed into them. T
he window is designed with an image of woman projected on to a monitor. the scarf softly sways in the air in response to the womans blow."
Via Designboom
Comments
2009/12/06 | 09:23
Florian Schmitt
Was going to post this as well, but you beat me to it. One of the most beautiful things I have seen in a while, simple, elegant, mesmerising and totally right for the brand.
And you can tell that technology clearly followed the idea, not the other way round, so it’s completely invisible.