Digital Schweinshaxe

Headline:

I wanna go to Canada: Google’s olympic ski slope view

Bodycopy:

What a smart idea to take advantage from a huge event: Street View is now on the ski slopes introducing the olympic winter games 2010 in Vancouver! You can now see the venues for the games and - as Google puts it - the world's first snowmobile Street View imagery.  This way fans really "get inside the games". And google prooves again its cleverness to market their product in a relevant context. Why not advertise sponsorings inhere?