Digital Schweinshaxe

Probably you have already seen it, as this peace of interactive advertising goes crazy viral at the moment. But it well deserves the fame. Great compliments to Tipp-Ex. So here we go:...try moon walk, hangs with, call, watches tv with, pass, strikes, wash, cooks, dreams, moonwalks, plays, eats, drinks, piss, drugs, disguise, punch, smoke, fishing, laugh, tickle, write, hunt

I really like the idea to use twitter as sort of real time promotional tool. Canada's board of tourism is smartly using consumer generated content and authentic testimonials as the most trustworthy source of information and inspiration.

Tropicana, yes the orange juice brand, brought light to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit above the town.

The art of trench by Burberry shows how luxury brands can do social commerce. Basically it is a “user generated, brand curated” gallery supporting ratings and comments linked to their e-commerce platform. 

What a smart idea to take advantage from a huge event: Street View is now on the ski slopes introducing the environment of the olympic winter games 2010 in Vancouver! You can now see the venues for the games and - as Google puts it - the world's first snowmobile Street View imagery.  

How can personal projects feed our professional development?

Aubade is a French lingerie brand famous for its advertising as a series of lessons of seduction. What they did to promote their new website frenchartofloving.com in december cleverly follows that brand heritage:...

Dash through the electric snow and check out these bits of bytes. 10 seasonal sites are waiting for you. Hope you like your presents!

HUGO Create was a global design contest from HUGO fragrances. The contest was open to people of all skill levels. Professionals, students and design enthusiasts. Participants were invited to make a design posters for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle. The HUGO Generator was featured online to create a design. In September 2009, HUGO turned downtown Manhattan into an outdoor gallery which can be visited in real life of course, or online through a virtual visit.

Whoever thinks that packaging is only about wrapping, should have a look at this video. Evian has linked up with designer Paul Smith! He seems to be a really nice guy. with a good sense of humour and an unbeatable happy view on his life. He adds so much vibrance, fun and colour to this brand, that I got thirsty...for life.